Lesen.AI
Brand Design for an AI Business Communication Tool
![Lesenai merch](/assets/lesenai-merch.jpg)
We built a distinctive brand for Lesen.AI, a groundbreaking communications optimization tool for operation managers. By understanding, clustering, and prioritizing incoming messages, Lesen.AI simplifies daily operations.
Initially, we explored various symbols to encapsulate communication's essence, culminating in a minimalist, dynamic shape. Although tempted by complex concepts, we settled on a design that captures Lesen.AI's innovative spirit. Proud to set a new standard in business communication.
![Lesenai sketches](/assets/lesenai-sketches.jpg)
![Lesenai mood](/assets/lesenai-mood.jpg)
![Lesenai concepts](/assets/lesenai-concepts.jpg)
![Lesenai logos](/assets/lesenai-logos.jpg)
![Lesenai wordmark animated](/assets/lesenai-wordmark-animated.gif)
![Lesenai icons](/assets/lesenai-icons.jpg)
- Client: Smart Productivity Software, Inc
- Industry: Artificial Intelligence
- Project Lead: Johannes Ippen
- Published: 2024